Do These Brands Reflect The Values of Your Family?
VOTE WTIH YOUR WALLET.
BRANDS WITH WOKE MESSAGING
Are some brands exposing our children to suggestive messaging too soon? We get it—'live and let live', but freedom is a two-way street. As parents, teachers and role models we'd like to enjoy equal respect for our choices, especially when it comes to what we expose kids to and protecting their innocence. Some brands don't give us that choice.
Abercrombie & Fitch
Absolute Vodka
Aerie
Aesop
*Accenture
Adidas
AirBnB
Always (Procter & Gamble)
Amazon Studios
American Airlines
American Eagle
Amtrak
Anheuser-Bush / Bud Light
Apple
Athletica
Banana Republic
Bank of America
*Ben & Jerry’s
Benetton
Best Buy
*BlackRock
Body Shop
#Bud Light/Anheuser-Busch
Burger King
Chipotle
Cotogoup
Coach
Coca-Cola
Converse
CoverGirl
Deloitte
Delta Airlines
*Disney
Dove/Unilever
Dr. Martens
Doritos / Pepsi Co.
Elf Beauty
Fenty Beauty
Fossil
Gap
General Mills
#Gillette
Goldman Sachs
Google/Alphabet
H&M
Hannah Anderson
Hilton
Hulu
Hyatt
IKEA
InstaCart
Jaguar
John Frieda
JP Morgan Chase
Kate Spade
Kellogs
Kenneth Cole
Kind
KPMG
Kraft Heinz
Lego
*Levis
Listerine / Johnson & Johnson
L'Oreal
Mac
Macys
Madewell
Marriott
Maybelline
McKinsey
Meta
Microsoft
Miller Life
Molson Coors
Mondelez
NBC Universal
Nestle
*Netflix
*Nike
Nordstrom
North Face
Olay / Procter & Gamble
Old Navy
Pantene
Paramount
*Patagonia
Pepsi
PetSmart
Polo Ralph Lauren
RayBan
Reebok
REI
*Salesforce
Spotify
*Starbucks
#Target
Teletubbies / BBC
Tiffany’s
Trader Joe's
Toms
Uggs
Unilever
United Airlines
*USA Cycling
Vans
#Victoria's Secret
Warner Brothers
Whole Foods
YouTube
Zara
Zoom
1 800 Flowers
Brands in RED: The biggest abusers—guilty of ideological positioning, internal political enforcement, persistent refusal to course-correct, alienating core customers; suffering financial and reputational backlash.
* — Brands that doubled down.
# — Brands that retreated.
BOYCOTT: (verb) To withdraw from commercial or social relations (country,
organization, or person) as a punishment or protest.
ORGANIZATIONS THAT RECOGNIZED, HONORED, OR AWARDED MEN IN WOMEN'S ACHIEVEMENT CATEGORIES
ZERO BIOLOGICAL FEMALES
have won a single award in any male category.
Biological males allowed to compete within female-designated categories or honors.
ATHLETIC CATEGORIES (FEMALE DIVISIONS)
NCAA (U.S. College Sports)
• Lia Thomas — Women’s swimming national champion
• CeCe Telfer — Women’s NCAA hurdles champion
International Olympic Committee (IOC)
• Laurel Hubbard — Women’s Olympic weightlifting
World Athletics (Track & Field)
• Multiple biological males competed in women’s categories under eligibility policies
World Aquatics (FINA)
• Multiple biological males competed in women’s events
World Cycling / UCI
• Veronica Ivy (Rachel McKinnon) — Women’s World Masters Champion
USA Cycling
• Multiple biological males competed and won in women’s categories
British Cycling
• Multiple biological males competed in female categories (policies later revised)
Australian Handball
• Hannah Mouncey — Women’s national competition
Mixed Martial Arts
• Fallon Fox — Women’s MMA division
LIFESTYLE MEDIA
Sports Illustrated
• Female / Women’s sports coverage — Lia Thomas
ENTERTAINMENT & MEDIA (WOMEN-DESIGNATED RECOGNITION)
Television, Film & Performing Arts
-
Laverne Cox — Emmy-nominated actress; Time cover; Daytime Emmy winner (producer)
-
Our Lady J — Carnegie Hall performer; television writer (Pose, Transparent)
-
Karla Sofía Gascón — Academy Award–nominated actress (2025)
POLITICS & PUBLIC SERVICE (WOMEN’S RECOGNITION)
U.S. Government
-
Sarah McBride — First openly transgender member of the U.S. House of Representatives
-
Rachel Levine — Public health official; women’s leadership recognitions
BEAUTY, PAGEANTS & FASHION (FEMALE-DESIGNATED)
Miss Universe
• Marina Machete — Portugal representative (Top 20 finalist)
Miss USA
• Kataluna Enriquez — State titleholder and national contestant
Victoria’s Secret
-
Valentina Sampaio — Model and runway participant
-
Alex Consani — Runway model (Victoria’s Secret Fashion Show)
Sports Illustrated Swimsuit Issue
-
Valentina Sampaio — Featured model
-
Leyna Bloom — Featured model / cover appearance
Fashion Industry “Women” Honors
-
Valentina Sampaio — Fashion and modeling recognitions
-
Alex Consani — British Fashion Council “Model of the Year”
-
Miss Sahhara — International transgender beauty pageant winner
-
Multiple biological males included in women’s fashion, modeling and beauty recognitions
MEDIA, LEADERSHIP & “WOMEN OF THE YEAR” HONORS
BBC
• Woman of Achievement / Women’s honors — Multiple biological males
Business Insider
• Women in Tech — Multiple biological males
Fast Company
• Women to Watch — Multiple biological males
Fortune
• Women in Leadership — Multiple biological males
Glamour Magazine
• Woman of the Year — Caitlyn Jenner (2015)
USA Today
• Woman of the Year — Rachel Levine (2022)
Time Magazine
-
Women-focused recognition and covers — Multiple biological males (post-2010)
PROFESSIONAL & INDUSTRY “FIRSTS”
Aviation
-
Traniela Campolieto — First openly transgender woman airline captain in Argentina and Latin America
